Guided by the vision of its founding partners, María Casas and Lourdes Fernández joined forces in 2007 to establish one of the most respected and fastest growing research firms in the Americas. Meet the energetic team behind MCLF.
María Casas
Qualitative Managing Partner
Born in Colombia and with over 20 years of experience across multicultural markets, Maria brings a fresh cognitive perspective to MCLF.
A methodic Psychologist by trade, she specialized in Organizational Behavior, and holds two Masters degrees: one in Business and Marketing and another in Communication and Public Relations.
On average, she leads about 120 group sessions a year, across a broad set of industries: from pharma, to fast foods, healthcare, skincare, spirits, mobile, automotive, telecommunications, and beyond.
She is as passionate about her work as she is about her family, from whom she gains boundless inspiration.
You can keep up with her most recent passion project: mariahouses.blog, dedicated to serve as a source of guidance and support for people expanding their home roots, living outside their native country. Check it out!
Lourdes Fernández
Quantitative Managing Partner
A seasoned expert in Puerto Rico, the Caribbean and the United States Hispanic markets, Lourdes puts big data into focus for MCLF’s clients.
She holds a Masters Degree in Marketing Communications from Boston University, specializing in quantitative research and a Master’s in Science at Harvard University.
Her energetic personality has effectively led breakthrough quantitative studies for Fortune 500 Companies, with award-winning business outcomes featured in articles for their strategic and communication tactics.
When she’s not leading a study or giving a keynote speech you will find her reveling in family bliss as the mother of four adorable kids aged between toddler and tween-age years.
We have a network of seasoned qualitative and quantitative research professionals at your disposal, let our curiosity, rigor and diligence guide you on the path to cultural resonance.