THERE ARE MANY PATHS TO CULTURAL RESONANCE
We know each brand has a unique set of needs and opportunities to stay relevant and competitive in this fast changing cultural landscape. That’s why we approach each project with a customized set of methodologies, designed to answer the precise needs of the brand and shine a light on the forces driving its growth potential. This is how our team of seasoned multidisciplinary professionals guide you on the path to building the most resonating brand expressions.
Recognized for its personalized research approach and extensive multicultural experience with products across markets in the Americas, MCLF employs innovative techniques to ensure clients unearth powerful insights about consumer’s needs, wants, attitudes and behavior.
Let’s find your path to Cultural Resonance.
Quantitative Methodology
We use quantitative research to statistically describe and measure customer attitudes, behavior and performance.
Quantitative research seeks to discover how many people think, act or feel a particular way — as opposed to why they do. It is very effective in measuring product awareness, establishing customer profiles and determining market size.
Our samples take into consideration the different opinions, beliefs, attitudes and behaviors of a broad range of audiences; including fringe market segments that many businesses neglect to research.
Quantitative research provides:
•Broad and robust response data, with a greater number of subjects, allowing for greater objectivity and accuracy of results
•Shorter data collection period and faster turnaround times
•Interactive online surveys enable sharing multi-format assets like video, ads, images and prototypes for user interfaces, for example
•On-demand data that empowers industry leaders to succeed
Qualitative Research
Psychology serves as a key to unlock consumer emotions and deep behavior analysis.
Using a mix of qualitative tools and projective exercises we can develop a personalized study methodology crafted around the specific needs of the project. We put our deep cognitive expertise in tried and true interview techniques and leverage the latest technology for improved participation experince and richer insights.
The benefits of online qualitative research tools are:
•Wide geographical access
•Faster and low cost
•Flexibility around participants availability
•Quality information. The interviewer can complement the interview with projective exercises through an online platform
•The interviewer/consumer relationship benefits from the convenience that allows them to share pictures, images of the place or relevant details from home