MCLF Research

Innovation Lab

Keep your finger on the pulse

Welcome to the MCLF Research Innovation LAB

Here you will find a selection of market-specific studies designed to help you stay ahead of the shifts impacting the way consumers think, feel and behave when making purchase decisions.

Take a look at our ongoing MCLF Innovation Lab Studies, where you can access the insights you need to inspire successful strategies.

To read, simply click on the image to reveal the next slide in each deck.

Mining for insights in a pandemic backdrop

We have heard a lot about social transformation and changes in purchase behavior from the consumer side during Covid19 times. But what about the Companies?  What is happening on the Company side during this Pandemic?  The experience has not been the same for the different industries; there are very diverse companies fighting to survive the Pandemic. Each one improvising, innovating or anticipating the possible scenarios that place them in the country's economic activation.

The economic re-opening has begun alongside a different way of life both for the consumer and the business sector.

MCLF is prepared to support the industry in this process. We have had various conversations with market managers and industry leaders, and we have joined forces with them to give an outlook of the new Covid19 challenges in the months to come.   

Our panel has provided permanent clarity to different categories regarding consumer behavior, changes in consuming habits and purchase patterns. Similarly, online communities have been very active, and the E-interviews have proven an essential tool in the research process during the quarantine. All these tools have allowed us to reach consumers of diverse categories regardless of their time constraints and location. 

Pulso 2020, our proprietary study within the Puerto Rican market, has monitored consumers' life experiences and expectations during this quarantine. Furthermore, the Companies that are part of this study have benefited (at no extra cost) from a series of questions that have helped in understanding Covid's emotional impact on consumers and their decision-making process. 

We continue to monitor the government's mediating actions in-between the "stay at home" mandate and the gradual economic activation. We will be happy to listen to your concerns and initiatives and together explore opportunities to identify insights that will help you reach your goals during this historic moment.

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