Building a foundation for integrated insights.
Background
Throughout a long-standing relationship, we’ve witnessed the rise and expansion of a true global leader in Telecommunications. Our client offers the latest technology in telephone, broadband and wireless communications. As they expand their footprint across 15 Caribbean, USVI and BVI markets, it was important for them to establish an integrated tracking study to monitor brand health, customer satisfaction and opportunity.
Challenge
With an inconsistent infrastructure of services across the Caribbean, along with cultural and demographic nuances between markets, How could we deploy a cost-efficient, standardized tracking study to accurately measure all standard brand health metrics and simultaneously monitor unique market dynamics and marketing efforts across 15 different emerging markets?
Solution
MCLF designed a flexible quantitative platform that enables a core survey to be deployed, along with a customizable country-specific questionnaire module that adapts to varying needs between waves and markets. To ensure quality and competency of sample recruitment, we assigned a market specialist to oversee field logistics as well as provide digital and physical assistance of survey fulfillment and completion.
Results
Our client today thrives as a successful market leader across the Caribbean, USVI and BVI region, aided by a uniform, cost-effective and adaptive brand tracking study that allows them to monitor market penetration and assess performance metrics for unique marketing efforts across 15 countries.
If you find this case study relevant to your business challenge and would like to know more about this approach, please contact us to chat about solutions for your business goals.